GET ACCESS TO RECORDINGS FROM THE FIRST-EVER GROWTH & CONVERSION VIRTUAL SUMMIT
Growth & Conversion
Get fresh growth marketing strategies from hand-picked expert speakers. Hosted by the Global Optimization Group
Optimization isn’t just about your website anymore. Today, your job is to optimize every, single, customer touchpoint. The industry has moved beyond testing button colors and quick UX fixes.
Are you keeping up?
The first-ever Growth & Conversion Virtual Summit featured the world’s top conversion optimization and growth marketing experts. Watch the session recordings, and outpace your competition with proven, actionable strategies for creating real growth at your company.
The best part?! Stream every recording instantly for FREE…right now.
"Optimization is a way of doing business. It's a strategy for embedding a test-and-learn culture within every fiber of your business."
- Chris Goward, Founder & CEO, WiderFunnel
Spend a day with the world's top conversion optimization and growth marketing experts.
Agenda - Tuesday May 2nd, 2017
The Growth Canvas: A simple model for more business growth
André Morys, CEO, WebArts
André Morys is an author, assistant professor, blogger and keynote speaker specialized on the strategic implications of corporate growth. His company consults most of the German Top 100 companies in questions of digital transformation, digital growth, and continuous optimization.
The paradox of "conversion" optimization: Don't always optimize for conversions
Joost de Schepper, Lead Conversion Optimization, Spotify
Conversion optimization can be a very tricky business here at Spotify: If we had always optimized for conversions, we would have missed out on quite a lot of revenue over the years. In this session, I will explain the success metrics we use at Spotify to find the "real" winners of our tests, and how you can track the right success metrics, too!
Data + UX = Growth! How to make this equation a reality
Benjamin Cozon, co-Founder, Uptilab
Discover key techniques and use cases to really use your web analytics data and prioritize profitable conversion optimisation actions with Benjamin Cozon, co-Founder of Uptilab. As a conversion specialist, Benjamin has dealt with hundreds of clients from e-commerce to lead gen or media companies, and is the co-Founder of two data softwares.
How to read (and leverage) your customer's digital footprint
John Ekman, Chief Conversionista, Conversionista!
Being data-driven is the Holy Grail of marketing, and honestly, who does not call themselves "data-driven" these days?! But there's more to being "data-driven" than just saying it. In this session, John will dive into the move from demographic and media data into behavioral data. You'll learn how quantitative and qualitative data complement each other and how to make growth magic happen.
How asking one simple question transformed our business
Dr. David Darmanin, Founder & CEO, Hotjar
In this session, David will reveal how they eat their own dog food at Hotjar – and how asking one simple question had a deep and powerful impact on the future of Hotjar.
Operationalizing experimentation for enterprises
Hudson Arnold, Strategy Consultant, Optimizely
How can companies maximize their investments and take full advantage of the resources they already have to achieve better performance? In this session, discover how to: - Remove bottlenecks and unify siloed teams by formalizing an optimization methodology - Foster latent creativity in your team by instituting a regular intelligence reporting process - Ensure focus by benchmarking your team’s output with operational metrics
Marshmallows and the psychology behind evidence-based growth
Bart Schutz, co-Founder, Online Dialogue
Bart is a worldwide renowned consumer psychologist. He devotes his career to finding the true drivers and influencers of humanity’s (online) behavior, and making this knowledge available for everyone. Bart co-founded the agency Online Dialogue in 2009, is an active board member within the Dutch Psychologists Institute (advisory board for its magazine), and chairs the EU-advisory group on 'Internet & Psychology'. He was also the main character in the documentary "What Makes You Click?", and is renowned for his practical and mind disturbing keynotes, as well as his blog and online course at wheel-of-persuasion.com.
How to promote testing culture at a brand-centric organization
Gretchen Gary, Product Manager in Online Experience, Conversion Optimization, and Analytics, HP
Get tips on how to promote a culture of experimentation within your organization from Gretchen Gary. Learn how to gain internal trust around your testing program, share your wins and results, and get executive-level buy-in from someone who's doing it first-hand!
Segment, personalize, optimize: Unlock your brand's hidden growth potential with a winning process
Chris Goward, Founder & CEO, WiderFunnel
Marketers are swooning for personalization. But the rise of personalization tools and popularity has meant the rise of marketers doing personalization the wrong way. In this session, marketing thought-leader, Chris Goward, will show you how to create the most effective personalization strategy at your company. You’ll learn: - How leading brands are gaining powerful personalization insights and revenue gains, with real case studies - How to create the most effective personalized experience for your visitors - The two-phase process that will drive much more revenue from your marketing budget
Ask Us Anything!
Save your questions! The last session of the day features an Expert panel of Growth & Conversion Virtual Summit speakers, answering any and all of your questions LIVE.
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The Global Optimization Group is proud to announce Hotjar, today's most popular tool for collecting user feedback, and Optimizely, the world's leading experimentation platform, as featured partners for this event!
About the Global Optimization Group
Driving digital performance through optimization, the Global Optimization Group is a network of the world’s leading conversion optimization agencies from the United Kingdom, Sweden, France, Germany, Netherlands, and North America. Together we meet, critique, and share ideas among global teams to improve optimization strategies and techniques based on data, neuromarketing, user testing, UX, design, and A/B testing. The Global Optimization Group provides a mark of quality, a source of industry innovation, and a network of partners who can be utilized for international projects.